Holly in ChristmasWorld
By Holly Garland, Director
I love Christmas. No-one loves Christmas more than me. At the age of four, I requested for my birthday party (in August) to have Christmas, and it was with great hilarity that my mother and grandmother delivered me my very own special Christmas party. It should have been no surprise then, that I married Mr Garland and became an actual Christmas decoration. Of course, we got married at Christmas time.
So when the opportunity to attend ChristmasWorld
arose, I didn’t hesitate. As the biggest show on Earth dedicated to gifts, decorations, floral arrangements, artificial flowers, trees and plants, interior design, home comforts, candles and everything you could possibly ever want to create the ultimate hygge – there is nowhere better to get stuck into Christmas. Particularly in January.
I was not disappointed. Christmas hangs from every corner of this almighty exhibition hall
as exhibitors from around the world showcase the must-have products for Christmas 2017, and it really brought home what big business Christmas interior decoration has become. The industry has persuaded the vast majority of us to buy home decorations that grace our mantels and sofas in the colder months. The UK consumer Christmas spend hit a record high of £77.56 million in 2016!
One of the reasons that buyers and visitors find the show so compelling is not only the size, the number of countries and styles represented, but also the fact that it sets the tone for styles and trends worldwide from autumn, through hallowe’en, Christmas and the rest of winter. I saw what the world would be proudly showcasing in homes worldwide. I could see previous themes making a return, such as the use of a bold accent colour. 2017 will see lots of warm pinks and magentas, as well as teal and turquoise. There were some great twists on old favourites too, such as this cushion from PAD
Just in case five huge halls dedicated to Christmas isn’t quite enough, Creative World and Paperworld were also showcasing at the event- stationary porn
at its finest.
I loved sharing little snippets of stands on Twitter, and keeping our Love Your Plot followers up to date on what was at the show. It was great to meet business contacts old and new, and I happily jingled all the way back to Edinburgh.