Stuart Ingram, the entrepreneur behind the House of Elrick brand, recently appeared on BBC Two’s Dragons’ Den seeking £80,000 of investment to further develop his gin brand. While he was offered the money on the programme, unfortunately, it wasn’t possible to agree a deal once the cameras stopped rolling so both parties went their separate ways.
Ahead of the programme airing, we went into overdrive on the media liaison front pitching Stuart’s story (under embargo of course!) to all and sundry. We secured fantastic coverage in a wide range of Scottish national and regional titles including The Herald, Daily Record and Aberdeen Evening Express as well as on local TV.
As a result of the coverage, Stuart has been approached by people interested in investing in the brand and has seen sales rocket. You can buy directly from the House of Elrick here.