The 2017 Love Your Plot industry campaign is being launched with a new consumer-facing website and the announcement of three campaign sponsors.
The new website is designed to provide inspiration and information for non-gardeners across the seasons and the individual months of the year with the aim of getting people to make more of their outside spaces, no matter the size. Website visitors will be asked to sign-up to receive a copy of a new consumer newsletter, which will be launched later this month. Also new for 2017, is a series of instructional videos to be featured on the new website and on social media channels designed to educate consumers with different hints, tips and hacks.
This year, the Love Your Plot campaign is offering companies the chance to sponsor an industry category for a calendar month. First to sign up was National Garden Gift Vouchers for the month of March, promoting vouchers as the ideal Mother’s Day gift. Grange Fencing has signed up for the month of April and pots and containers company, Elho, has signed up for the month of May.
In return for the month-long sponsorships, companies will be promoted by the LYP campaign team through social media, competitions, a consumer newsletter, press releases, and be featured on the new website.
Commenting on the sponsorship, Keith Nicholson, President of the GIMB said:
“We’re really pleased with the new website which, combined with the gifs, enhanced social media activity and the return of Al Fresco Fortnight, will really boost consumer engagement with the campaign this year.
“We’re also delighted to have our first three sponsors on board. This year, we are offering companies the chance to become even more involved with the campaign through different sponsorship opportunities and we look forward to announcing more in the coming weeks.”
Al Fresco Fortnight will take place from Sunday 18th June to Sunday 3rd July, encompassing both Father’s Day (18th June) and the Summer Solstice. Further details of the event plans will be released shortly.